{"product_id":"dawnly","title":"Dawnly™ — The Linen Sunrise Alarm Clock","description":"\u003cdiv class=\"nh-desc\"\u003e\n\u003cdetails open\u003e\n\u003csummary\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cp\u003eFrom late October to March, most UK alarms go off before sunrise. Blackout curtains seal the last of the light out, and a phone alarm drags you out of deep sleep through the stress circuit — racing heart, groggy dread, snooze after snooze. You've been calling that \"not being a morning person\". It isn't. It's a bedroom without a dawn.\u003c\/p\u003e\n\u003cp\u003eDawnly puts the dawn back on your bedside table. Up to 60 minutes before your alarm, a warm glow starts rising through its woven linen face in 20 gentle steps — ambient, wide and warm like a real sunrise, never an LED spot aimed at your face. Light wakes your body first; a soft melody only finishes the job. Researchers at the University of Colorado found that a week under natural light shifted campers' body clocks almost two hours earlier — people who see the dawn wake up well. Dawnly brings that signal indoors.\u003c\/p\u003e\n\u003cp\u003eEvenings work the same trick in reverse: sunset mode fades the light down over 10–480 minutes, the Bluetooth speaker plays your podcast or audiobook, and the display switches fully off — so your room ends the night truly dark, and your phone can finally charge in the kitchen. No app, no WiFi, no subscription. Ever.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eFeatures \u0026amp; specs\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eDawn simulation: 0–60 minutes before your alarm, 20 brightness steps\u003c\/li\u003e\n\u003cli\u003eSunset mode + sleep timer: 10–480 minutes, for light and sound\u003c\/li\u003e\n\u003cli\u003e30 wake \u0026amp; sleep sounds: 20 nature melodies + 10 white-noise options, 32 volume levels\u003c\/li\u003e\n\u003cli\u003eBedside lamp: 17 light modes (8 fixed + 9 dynamic)\u003c\/li\u003e\n\u003cli\u003eBuilt-in Bluetooth speaker — plays podcasts, audiobooks and music from any phone\u003c\/li\u003e\n\u003cli\u003eDisplay: 5 brightness levels down to completely off (no glowing digits at 3am)\u003c\/li\u003e\n\u003cli\u003eOne-tap snooze on the top ring\u003c\/li\u003e\n\u003cli\u003eTime sets itself automatically when paired over Bluetooth — no app, no WiFi\u003c\/li\u003e\n\u003cli\u003eUSB powered (cable included) · approx. 18 cm across · CE \u0026amp; EN 62368 certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eGetting started\u003c\/strong\u003e\u003c\/summary\u003e\n\u003col\u003e\n\u003cli\u003ePlug Dawnly in on your bedside table and pair your phone once — the clock sets its own time.\u003c\/li\u003e\n\u003cli\u003eSet your alarm and choose your dawn length (we suggest starting with 30 minutes) and a melody.\u003c\/li\u003e\n\u003cli\u003eAt night, tap sunset mode with your sleep timer — the light and sound fade out, the display goes dark, and tomorrow begins with a sunrise.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eWhat's in the box\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e1× Dawnly linen sunrise alarm clock\u003c\/li\u003e\n\u003cli\u003e1× USB power cable\u003c\/li\u003e\n\u003cli\u003e1× Quick-start guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003eDawnly is a well-made alarm clock — it is not a medical device and not a light-therapy product, and it doesn't diagnose or treat any condition.\u003c\/li\u003e\n\u003cli\u003eIf you have a photosensitive condition, ask your GP before using the dynamic light modes.\u003c\/li\u003e\n\u003cli\u003eBluetooth is used for the speaker and automatic time sync only — there is no app and no WiFi, by design.\u003c\/li\u003e\n\u003cli\u003eIndoor use only; keep away from water.\u003c\/li\u003e\n\u003cli\u003eEvery order is covered by the 60-Night Brighter Mornings Trial and a 12-month warranty, with UK-based support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Novell Home","offers":[{"title":"Default Title","offer_id":58712159584601,"sku":"NH-DAWNLY-1","price":44.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/5864\/6873\/files\/hf_20260728_093659_d0c418f5-f668-4e9e-bfbc-985ab8111f17.png?v=1785232568","url":"https:\/\/novell-home.com\/products\/dawnly","provider":"Novell Home","version":"1.0","type":"link"}