Privacy Policy
Last updated: 17 June 2026
This Privacy Policy explains how RM ECOM, trading as Novell Home ("we", "us", "our"), collects, uses, and protects your personal data when you visit or make a purchase from our website (the "Site"). We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the EU General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR"), and the French Data Protection Act.
1. Data controller
The data controller is RM ECOM (Novell Home), 149 Avenue du Maine, 75014 Paris, France. SIREN 920 244 878. For any privacy request, contact us at support@novell-home.com.
2. What data we collect
- Identity and contact data: name, billing and shipping address, email address, telephone number.
- Order data: products purchased, order value, order history.
- Payment data: transactions are processed by our payment providers (e.g. Shopify Payments, PayPal, Klarna). We do not store your full card details on our servers.
- Technical data: IP address, browser type, device information, and pages visited, collected via cookies and similar technologies (see Section 8).
- Communications data: messages you send us by email or contact form, and your marketing preferences.
3. How and why we use your data (legal bases)
| Purpose | Legal basis |
|---|---|
| Process and deliver your orders, handle returns and refunds | Performance of a contract |
| Respond to your enquiries and provide customer support | Performance of a contract / legitimate interest |
| Send marketing emails about our products and offers | Consent (you may withdraw it at any time) |
| Prevent fraud and secure the Site | Legitimate interest |
| Comply with accounting, tax, and legal obligations | Legal obligation |
| Improve the Site and analyse traffic | Consent (analytics cookies) / legitimate interest |
4. Marketing communications
If you have consented, we may send you emails about our products, offers, and news. You can unsubscribe at any time using the link in each email or by emailing support@novell-home.com. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
5. Who we share your data with
- Shopify — e-commerce hosting and order management platform.
- Payment providers — to process payments securely.
- Shipping and fulfilment partners — to deliver your order.
- Email and marketing tools — to send communications you have agreed to receive.
- Authorities and advisers — where required by law.
We do not sell your personal data. Some of these providers may process data outside the UK/EEA; where they do, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses or an adequacy decision).
6. International transfers
Where personal data is transferred outside the United Kingdom or the European Economic Area, we ensure it is protected by appropriate safeguards, including the UK International Data Transfer Agreement, the EU Standard Contractual Clauses, or transfers to countries recognised as providing an adequate level of protection.
7. How long we keep your data
- Order and accounting data: retained for the period required by tax and commercial law (up to 10 years in France).
- Customer account and marketing data: retained until you ask us to delete it or withdraw consent, and in any event no longer than 3 years after our last contact with you.
- Technical/cookie data: retained for a maximum of 13 months.
8. Cookies
Our Site uses cookies and similar technologies to make the Site work, remember your basket, measure traffic, and, with your consent, deliver relevant advertising. When you first visit the Site, a cookie banner lets you accept or refuse non-essential cookies. You can also manage cookies through your browser settings. Essential cookies (needed for the Site and checkout to function) do not require consent.
9. Your rights
Under the UK GDPR and GDPR, you have the right to:
- access the personal data we hold about you;
- request rectification of inaccurate data;
- request erasure of your data ("right to be forgotten");
- restrict or object to processing;
- data portability (receive your data in a structured, machine-readable format);
- withdraw consent at any time;
- lodge a complaint with a supervisory authority.
To exercise any of these rights, email support@novell-home.com. We will respond within one month.
You may complain to the UK Information Commissioner's Office (ICO — www.ico.org.uk) or, in France, to the CNIL (www.cnil.fr).
10. Data security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure, including encryption of payment data and secure (HTTPS) connections.
11. Children
Our Site is not intended for children under 16, and we do not knowingly collect their data.
12. Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates the latest version. Material changes will be communicated on the Site.
13. Contact
RM ECOM (Novell Home) — Data protection
Email: support@novell-home.com
Address: 149 Avenue du Maine, 75014 Paris, France