49,085 bikes stolen last year. 1.4% of cases found a suspect.

If you cycle in a UK town, you already know the maths. What you may not know is why every fix you've tried has failed.

🚓

Reported. Logged. Closed.

Around 90% of bike theft reports in England & Wales are closed with no suspect identified. 71% of victims don't even bother reporting any more. If your bike goes, nobody official is going looking for it.

🗑️

Your AirTag? Found in a bush.

Thieves know the beep, the iPhone anti-tracking alert, and every classic hiding spot — under the saddle, in the steerer tube. A bare tracker gets ripped off in the first quiet street and tossed.

💥

Another £12 light in the bin

Budget lights die in months — snapped brackets, dead cells, rain inside the casing. And even the good ones do precisely nothing for the bike locked outside while you're at your desk.

“Reported it with the frame number, CCTV of the whole thing, the lot. Got a text two days later: case closed, no suspect identified. That was that.”

— recurring story on r/londoncycling and UK cycling forums

Locks slow a thief down. Only a tracker he can't find brings a bike back.

We found the AirTag. In a bush, 200 metres away.

One of our team did everything right. Good lock, AirTag zip-tied under the saddle, e-bike parked in daylight outside a Bristol station. It was gone by six. He opened Find My and followed the dot — straight to a hedge two streets away, where the AirTag lay in the grass, zip-tie snipped.

The thief had taken forty seconds to check the two places every thief checks. What he kept was everything that made the bike worth selling — including the £40 tail light on the seatpost.

That was the whole insight. Thieves have learned what trackers look like — so the tracker has to stop looking like one. It has to live inside something a thief actively wants to keep working, because it adds to the resale price.

The best hiding place isn't under the bike. It's in plain sight, doing a job.

One ordinary-looking tail light. Three jobs.

The trick isn't better tracking hardware. It's camouflage — hiding the tracker inside the one part a thief wants to keep working.

💡Be seen

24 LEDs, visible up to 300 m — further than most cars' stopping distance at 30 mph

Six lighting modes, from steady to eco flash

IP65 sealed — British weather approved

🛑Be noticed braking

Auto brake flare — a motion sensor detects you slowing and fires every LED at full brightness

No wiring, no pairing — it just reacts to deceleration

The moment drivers most often miss a cyclist

📍Be findable

Apple Find My chip inside — your bike appears in the Find My app you already have

Located by the network of hundreds of millions of Apple devices around the UK

No SIM, no account, no subscription — ever

A thief strips anything that looks like a tracker — and keeps anything that adds resale value. A working tail light is resale value. Your tracker survives the theft because it earns its keep.

💡 First and foremost: the best light you've clipped on

A tracker you resent charging gets left in a drawer. So Bikespot had to earn its place on the seatpost as a light — before the tracking even enters into it.

💡 24 LEDs, up to 300 m — visible from further than a car's stopping distance at urban speeds, with six modes from steady to eco flash

🛑 Automatic brake flare — the motion sensor feels you slow and fires every LED at full brightness, exactly when the driver behind needs it

🌧️ IP65, aluminium and ABS shell — sealed against a full British winter of rain, spray and grit

🔋 USB-C, ~16 h of light — and about 30 days of quiet tracking standby between charges, at just 32 g

If it never earned back a stolen bike, it would still be the best £35 light on your bike.

What protecting one bike actually costs

Everyone selling bike security wants either £150 up front or a monthly fee forever. Here's the honest arithmetic.

Garmin Varia radar tail light — brilliant radar, zero theft tracking £169.99
The DIY hack: AirTag + hidden mount + a decent brake light — three purchases, and thieves know the mounts £70+
Bikespot™ — serious brake light with Find My hidden inside, one object, nothing to subscribe to £34.95

Free UK delivery · 30-day returns · 12-month warranty · Protecting two bikes? The Twin Pack works out at £29.98 each.

What Bikespot is — and what it isn't

🍎Apple only. Find My works with iPhone and iPad. There is no Android support and no workaround — if you're on Android, this isn't the product for you.
📍Crowd-located, not live GPS. Your bike's position updates when any Apple device passes nearby. In towns and cities that's near-constant; in remote countryside, updates are slower. Nobody can promise a permanent live dot — and we won't.
🛑Brake sensing is a motion sensor. It detects deceleration and flares bright. It is not wired into your brakes, and it helps you be seen — no light prevents accidents.
🌧️IP65 means weather-proof, not waterproof. Rain, spray, mud, pressure-free washing: fine. Submerging it or jet-washing it: no.
🔒It locates — it doesn't guard. Keep using a good lock. And if the worst happens, take the location to the police; never confront anyone yourself.

Fitted before your coffee's cold

No app to download, no account to create, no hub to plug in. If you've ever added AirPods to your iPhone, you already know how to do this.

1

Fit the mount

Seatpost strap or saddle-rail bracket — both are in the box. About two minutes, one small tool, also in the box.

2

Add to Find My

Hold the button; your iPhone offers “Add Device” in the Find My app. Name it “Bike” and you're done.

3

Just ride

Pick a mode with one click. The brake flare is automatic — it reacts to you slowing, nothing to trigger.

4

Forget it

USB-C top-up roughly monthly: ~16 h of riding light, ~30 days of standby tracking. That's the whole routine.

Out of the box to fitted, paired and tracked: about five minutes.

For the moment you walk back to the rack

Every cyclist who parks in town knows the feeling: rounding the corner towards the rack, eyes finding the spot where you left it, that half-second before you know. Most days it's fine. But the half-second costs you something, every single day.

Bikespot doesn't promise your bike will never be taken — nothing can. It changes what that moment means. Instead of a crime number and a shrug, you have a live map, a direction, and something concrete to hand the police. The stories of bikes recovered this way all begin the same: the owner knew where it was.

And the evenings are drawing in — theft season and dark-commute season arrive together in October.

Stop thinking about your bike when you're not on it.

Riders who stopped checking over their shoulder

From commuters across the UK — on the light, the brake flare, and the one feature they hope never to need.

★★★★★✓ Verified

Bike went missing from outside the gym on a Thursday. Opened Find My, watched it sitting in a lock-up two miles away, gave the police the exact address. Had it back Saturday. The thief had thrown away my saddle bag — the light was still on the seatpost.

Daniel R. — Bristol

★★★★★✓ Verified

Honestly bought it as a tracker and the light turned out to be the best I've owned. The brake flare gets you noticeably more room from drivers behind — you can see them backing off in your mirror.

Priya S. — London

★★★★★✓ Verified

Had an AirTag under my saddle for a year and always wondered if a thief would find it in ten seconds. This just makes more sense — it doesn't look like anything except a normal light. Setup genuinely took five minutes.

Tom W. — Manchester

★★★★✓ Verified

Four stars only because I wish it worked with my partner's Android — it's iPhone only, which they do say clearly. On my phone it's been faultless through a month of proper Yorkshire rain.

Gemma H. — Leeds

★★★★★✓ Verified

Commute year-round to the station and the nagging worry on the platform was the worst part of the day. Now I glance at Find My once and get on with my life. Worth it for that alone.

James O. — Cambridge

★★★★★✓ Verified

Replaced my third dead budget light with this. Build quality is a different league — metal shell, proper seal on the USB-C port, and the battery genuinely lasts weeks on eco flash.

Sarah M. — Edinburgh

★★★★✓ Verified

Does what it says. One note: out in the Dales the location updates slowly — it needs iPhones passing to refresh, which they're upfront about. In town it's spot on.

Robert F. — Skipton

★★★★★✓ Verified

Got the Twin Pack for mine and my wife's e-bikes. Two lights, two dots in Find My, zero subscriptions — compared to what we were quoted for a “smart bike alarm” with a monthly plan, it's a no-brainer.

Mark T. — Oxford

Frequently Asked Questions

Does it work with Android?

No. Bikespot uses Apple's Find My network, which requires an iPhone or iPad to set up and view your bike's location. There is no Android app and no workaround — if your household is Android-only, we'd honestly rather you didn't buy it than be disappointed.

How does the tracking actually work — is it live GPS?

It's Apple's Find My network, the same system as an AirTag. Your light pings securely off any Apple device that passes nearby, and that device relays the position to your Find My app — encrypted, anonymous to the passer-by. In UK towns and cities updates are near-constant; in remote countryside they're slower, because fewer iPhones pass. It is not a live satellite GPS feed, and anyone who tells you their subscription-free tracker is one is stretching the truth.

Is there really no subscription or app to install?

Really. Find My is already on your iPhone — Bikespot appears there like a pair of AirPods. No SIM, no account with us, no monthly fee, ever. You buy the light once and you own everything it does.

Won't a thief just spot it and remove it, like an AirTag?

That's the entire design. A bare AirTag looks like a tracker, so thieves hunt for it — under the saddle, in the steerer — and bin it. Bikespot looks like a £10 tail light. A thief's incentive is to keep the bike complete and saleable, and a working rear light adds value rather than raising suspicion. No hiding place is guaranteed, but this one has the thief's own greed working for you.

What about the anti-stalking alert on the thief's iPhone?

Apple's safety alerts can notify someone travelling with an unknown Find My device — that's true of every Find My tracker and it's a good thing; it protects people from being tracked without consent. In practice the alert takes time to trigger, doesn't say where the device is, and points to something that looks like… a bike light. Most recovery stories come down to the first few hours, where the map matters most.

How does the brake light know I'm braking?

A built-in motion sensor detects deceleration — brake, back-pedal, or just slowing into a junction — and fires all 24 LEDs at full brightness for a couple of seconds. Nothing is wired to your brakes and there's nothing to pair or calibrate. It helps drivers notice you sooner; like any light, it can't guarantee you'll be seen, so ride as if you're invisible anyway.

How long does the battery last, and how do I charge it?

The 400 mAh cell gives roughly 16 hours of riding light (much more on eco flash) and around 30 days of standby tracking. Charging is USB-C — the same cable as most modern phones and laptops — from flat to full in about two hours. For most commuters that works out at a top-up roughly once a month. Find My also warns you when the battery runs low.

Will it fit my bike — and will it survive the rain?

Two mounts come in the box: a strap mount for seatposts (round or aero, any common diameter) and a bracket for saddle rails, which tucks the light under the saddle. It's 42 mm across and 32 g — smaller than a matchbox. The shell is IP65-rated aluminium and ABS: rain, spray and mud are fine; submersion and jet-washing are not.

What should I do if my bike is actually stolen?

Open Find My, note the location, and call 101 (or 999 if you're witnessing the theft). Give the police the live location, your frame number and the crime reference — a precise address is what turns a dead-end report into a recovery. Please don't knock on the door yourself; the bike isn't worth a confrontation, and recoveries go best when officers do the knocking.

What if it doesn't work out?

30 days to return it for a full refund, for any reason. After that you're covered by a 12-month warranty. support@novell-home.com reaches a person, and there's a contact form right beside these questions.

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